Core 2 - Retailing

Posted as a comment on TTAA forum:

In my own "first circle initiative", I have long implemented and encouraged my IBOs to RETAIL (gasp!) to at least 10 to 20 Clients consistently, regularly - and I am with Network TwentyOne.

What many IBOs/critics seem to miss is that in all the CORE steps in whichever system, one of the first three frequently states "Service 10 or more RETAIL CLIENTS." (not wholesale buyers)

Of course, then there remains the question of, "Do we lead with the opportunity or the products?"

Officially, I believe the N21 system teaches that we lead with the opportunity, but categorise the candidate as a Client if he/she so chooses after seeing the Plan.

Some might like to look out for Clients first so as to be profitable and achieve their own 3% business volume before scouting for the right prospects, which is what a relatively big number of my downline IBOs are doing. It might be a culture thing, because in my country, most individuals seem to prefer the idea of Retailing first, Sponsoring second. (I am the odd one out - I prefer the opportunity first!)

I like your idea of adding in some income/expenses analysis during our business review sessions and will counsel with my mentor on the feasibility... have long wanted to do something like that, as I am very confident that if an IBO is retailing to 10 to 20 Clients, he IS likely to be profitable.

By the way, Retailing will also contrast the "real" money that a person can make in Amway versus the "recruitment" money that one can make only after spending a huge amount himself/herself in other MLM companies in town. Frontloading, anyone?