A New Leave-Behind Brochure/Booklet

This was posted on Kia's blog... it contains my desire for a one-booklet/DVD-does-it-all-yet-not-bulky tool to introduce our contracting corporation Amway to candidates.

Hi Kia, reading your blog since the days of your early anonymity has always been rewarding. I am NOT part of TEAM but I would like to say that:

1. There IS a vast difference between Selling Amway/Quixtar products through the 3S, and duplicating your business franchise-style through leveraging on a System.

2. It is GREAT that Amway/Quixtar will now acknowledge the existence of the Systems in a leave-behind brochure. For too many years, Amway/Quixtar materials has either failed to mention or glossed over this fact and not given enough public education about the Systems. Yet this is what makes Amway/Quixtar stay ahead of the competition - the System leaders. Without Dexter Yager, Bill Britt and other great System lords (hehe), where would Amway/Quixtar be today? Please implement this idea in the whole world!

While I will not get to use the QBOB brochure because I am operating in Singapore, here are some further suggestions that you might find useful:

1. Have group pictures of the various products categorically displayed. (sort of like a mini catalog/display, without the wordings!) Much like those A5-size catalogs you find in other MLMs. (I think you call it Pocket Size in the States.) This way, those who want to travel light, and especially those who are building with System tools, need not lug a gigantic, heavy, 1000-item catalog around the meetings. Think Japanese...

2. Pictures of the Facilities, especially that Google Earth pic of Ada HQ, NHI/COH, Farms, inside pictures of the factories, Scientists, Patents etc. Not to mention other Alticor assets such as Interleukin, Fulton, Laura Mercier and Peter Island. Oh, the Amway/Alticor planes too, if you still have them. : )

This should be very useful to every IBO because it gives confidence to the audience about the stability and track record of the company.

3. Graphically show BOTH the 642 and Depth Building strategies, so that either groups of IBOs can offer the choice to their prospects, and then there will be no dispute about stacking and such.

4. Pictures of where Amway/Quixtar is going, such as Nutrigenomics, space travel with PV etc.

In other words, make it like a mini "Amway/Quixtar Overview" type of booklet with 4 sections - History, Facilities, Products, Partners (IBOs), Strategies, Future... better yet, why not provide a companion DVD as well that can be used around the world? (Amway Australia has something very similar DVD called "Break Free" DVD/Brochure set.)

Thanks for listening!