I joined a System founded by a wonderful couple called the Dornans. ;)
Why?
Because I came to the realisation that raw enthusiasm, love for Amway, product demos, retailing/sponsoring/servicing and meetings alone just cannot duplicate effectively. Nor do people, especially professionals, want to duplicate them.
People were coming in by the front door and leaving by the back. People loved the Amway products and expect you to be their servicing Distributor (salesman?) for life. People did not want to go around conducting product demos as it does not befit their professional image. People would also argue about why they need to pay for entry to meetings.
So those who do choose to stay, be an Amway "salesperson" and not mind being seen with a trolley full of Amway products, usually end up with lots of frustration about why they seem to "fail" to attract the professionals, such as doctors, lawyers, architects, bankers etc - who usually do NOT hesitate to pay for their own tickets too.
As it is said in the System, "It is not about what works, but will it duplicate?"
In fact, one non-System Crown Ambassador, who did not quite understand that it is a strategy problem, mentioned that the ego of a professional is too strong, and thus we would be better off not trying to sponsor them.
However, there are tons of professionals indeed in the System groups, and ever since I understood how to build the Business with the use of tools (yes - CDs, Books and Functions - so? Oh, automatic ordering of BSMs through CEP too, LOL) I have not looked back, and cannot find myself going back to the days of peddling LOC and SA8 to everyone anymore.
Allow me to end this post with an educational quote from a System book I bought...
In the early days of the Amway business, people simply sponsored others, developed customers and "hoped for the best". They were full of enthusiasm and optimism but had little strategy except to keep sponsoring and selling until someone else did it along with them. While some success was available that way, it was frustrating to many that there wasn't a more professional program available.
As groups became larger, the need to duplicate effectively was recognized. Leaders noted that teaching given to a distributor frequently became "watered-down" as it was passed from person to person. Also, they saw the need for ongoing motivation, as distributors became discouraged at times.
The need led to the development of Business Support Materials (BSM), "tools" that could be used to communicate information and equip the growing organizations. These tools proved to be so effective that the concept was picked up by many other industries and professions. Experts agree that the most important business support tools are books, tapes and seminars.
It became obvious that supporting and equipping people was as important in the long term as product knowledge, perhaps even more important, since most Amway products were basic need items, not technical. (System For Success, pg. 13)
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